How do you make a shopping experience better suited to your customer? By making it faster and more personal. And that's exactly what Tap to go does. It's a brand new store concept that lets shoppers pay by tapping their phone or card against a digital price tag. There is no cash register or debit card involved. With this next-level innovation, AH to go puts Zaandam – and the whole of the Netherlands – on the map and leaves retail giants such as Amazon behind.