If there’s one brand that knows how to make its customers happy, it’s Simyo. Simyo is The Netherlands’ friendliest mobile network provider. In terms of brand feel as well as customer service and paid plans. It’s been a steady number one amongst Dutch consumers for a long time. Recently Simyo changed the course of its brand strategy. To reflect this new direction, we completely transformed Simyo’s visual identity in close collaboration with the Simyo team. Giving the brand the commercial oomph it deserves. Assuring its unique position in the mobile provider landscape for years to come.