E-Bike To-Go wanted to launch a new bicycle; and with it a whole new bicycle brand and company. For this big step we created the strategy, developed a new name and designed the visual identity. The strategic foundation became 'You, Amplified' because Noord is all about you. Noord is simple and solid and offers space to explore. Follow the new wind from the north, because you need Noord to navigate. Noord is magnetic. Wherever you are, you feel the pull. Set your course with Noord.