Liberty Global is one of the world's leading telecommunication companies. With its wide portfolio of local brands, Liberty Global tailors products and services to six different countries across Europe. While each brand has a similar offering, they each have their own individual brand identity. Liberty Global’s complex structure requires a solid yet flexible setup for its digital products. Together we built an elaborate design system. Promising consistency, efficiency, sustainability and alignment between creative teams. All with the brands’ specific identities at the core.
Building bridges
Design and development teams don’t always speak the same language. Design is fluid. It evolves and requires space for adjustment. Development prioritises functionality and needs a concrete structure to build upon. Liberty Global’s design system serves both. Providing structure as well as flexibility. Challenging both to build together from the start and not only consider, but work towards each other’s requirements. A joint effort to put Liberty Global’s brands first. Ensuring each brand maintains their distinct character.
Flexible, scalable and efficient
As Liberty Global expands, its individual brands need safekeeping. To do this we dissected Liberty Global’s brands to their essence. Exposing the brands’ smallest ‘building blocks’ - or tokens. Based on the uncovered parallels between the brands, we redefined a common structure for these components. Creating a solid and scalable basis that can be easily adjusted, expanded and reproduced. Without losing the brands’ integrity.
The new design system enables Liberty Global to manage all large brands within one small product design team. Providing a solid and sustainable foundation to build on. Ensuring efficiency and consistency in design and development. And allowing brands to easily grow and adjust course individually. Without losing track of their identity.
Bringing people together
Just as its mission to bring people together through technology, Liberty Global’s design system builds bridges. It provides a shared vocabulary. A solid and easy-to-use base, which all creative parties can build upon. All whilst keeping the brands’ core intact and consistent across all touchpoints.
