Some people live to plan. Others rather focus on the now instead. Whatever way we prefer to live our lives, we all know it’s important to look ahead. To think forward. Aegon is one of the most well-known brands in insurance, banking, pension and investment in The Netherlands. Its new brand strategy - Think Forward - is dedicated to the future of its clients. We helped Aegon by rethinking its visual language. Adding a human touch in every aspect of the brand. Reflecting its own ambitions to help people think forward.