A visual step forward

Aegon

  • Photography
    Visual identity
    Art direction

Some people live to plan. Others rather focus on the now instead. Whatever way we prefer to live our lives, we all know it’s important to look ahead. To think forward. Aegon is one of the most well-known brands in insurance, banking, pension and investment in The Netherlands. Its new brand strategy - Think Forward - is dedicated to the future of its clients. We helped Aegon by rethinking its visual language. Adding a human touch in every aspect of the brand. Reflecting its own ambitions to help people think forward.

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Result
Aegon.nl
Resoluut
  • Jasper Tempel
    Otto Treffers
    Wouter van Faassen
    Björn van Ginkel
Client
  • Sadia Shirriff
    Michiel Arentshorst
Partners
  • Desiré van den Berg
    Thamar Luthart
    Ali Javaid
    Berend van Breda
    Marieke van den Bosch
    Big Shots
    Studio Wim
Services
  • Art Direction
    Visual identity
    Illustration
    Photography
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