Full digital redesign

The new Adformatie website. A celebration of intuitive design and smooth user experience. Digital first branding and a centralized location for all content. Dive right in.

One-stop content hub

One-stop content hub

No matter your interests or field of expertise, content should be easy to find and presented concisely. With that in mind, we went to work. Content which was previously spread across different media is now available in one, central location. Just how we like it.

It’s a team effort

It’s a team effort

The new brand style was not digital-ready. We joined forces with KesselKramer and the magazine-design virtuosos of Studio Room. Talk about a dream team. We worked together intensely, continually adjusting, tweaking, and improving. In the end we created a digital proof brand. The new font is a good example of this translation.

Dynamic digital design

Dynamic digital design

Smart use of colour is a powerful tool for bringing to life a dynamic design. A neutral design language creates space for all of the elements. We applied this philosophy to the Adformatie site with great success. The result is an intuitive layout, easy on the eyes and instantly distinctive.

An all-in-one solution

An all-in-one solution

Combining the three websites into one resulted in a great amount of content. We worked our magic and created one central front page. All topics and content right there for your viewing pleasure. Curated by the editors and tailored to your personal interests.

Letting every article shine

Letting every article shine

Engaging and easy-to-read articles are the lifeblood of a good news site. We created a new, crystal-clear lay-out, giving every article the spotlight it deserves. We used a simple, eye-catching design so you won’t have any trouble staying focused. We’ve also made life easier for the editors. Publishing articles is now modular with many options, giving it a real (online) magazine feel.

The check-out, reimagined

The check-out, reimagined

We took a good look at the check-out flow and gave it a much-needed transformation. The various products are now listed next to each other, providing a clear overview of your options. This stimulates clarity and simplifies the decision-making process. And finally, Resoluut wouldn’t be Resoluut if we didn’t add the cherry on top. We included a ‘sticky’ receipt, visible throughout the check-out process, so you always know what’s in the shopping cart.

The new platform gave an enormous boost to our online subscriptions right away. Our various reader groups fell in love with Adformatie again.

Job Scheepers, Marketing Director Adformatie

Radically responsive Radically responsive

Radically responsive

Like it should be. Whether you’re scrolling on your smartphone or browsing on your 4K display, the news articles are seamlessly designed for every platform. Providing a universally optimal viewing experience.

Leading platform for marketing, media and advertising

Leading platform for marketing, media and advertising

Adformatie is the leading editorial platform for marketing, media and advertising in the Netherlands. With online content, events and a magazine Adformatie targets at the new generation of brand builders and behavioral influencers: digital and data-driven, with an eye for creativity and talent.

Thanks to the new design our content stands out. We integrated three websites in one so we expected a drop in traffic, but very soon we saw growth in pageviews and unique visitors.

Susanne van Nierop, Editor-in-Chief Adformatie

Soda Resoluut

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