Assuming any company in the world is willing to innovate its product or service but just a handful actually succeeds it felt about time to share a thought.
So let’s go.
Any designer will tell you: “I want to dream up concepts, the bigger the better.” Ambition is build in for us… It is part of our culture and it is part of our lives. Searching for new and fresh things to love every day and use that knowledge to seduce and impress the people whom we are working for.
Businesses, entrepreneurs and entrepreneurial staff alike share a similar passion but from a different perspective.
They’ll all tell you: “I want my product or service to be the best in the world.”
And hereto ambition is build in. So it’s in plain sight that combining the two should lead to innovation right?
The question is how? Because designers usually don’t get business nor entrepreneurs get design. But we have one more thing in common. We both want to change the behavior of the consumer or user in our view. Cue user-centered Design. No need to explain that.
But funnily user-centered design processes won’t lead to innovation by default. It will however lead to an optimized user experience of the product in place now. Usually boosting its performance and thus improving your product or service a lot.
So what then? Simple.
Let us design and test your business’s future. It’s what we love to do most and are able to in this era. The process of designing is about capturing your dream, your vision and your ambition. Mixing that with our thorough knowledge of technology, user experience and sense of style will leed to concepts you didn’t know where possible yet.
By visualizing and prototyping we transform these concepts into tangible products which we test with your targeted audience to make sure your prospective clients are actually receptive to them.
The biggest bonus? We do not need to build a single thing because we use a whole arsenal of prototyping tools. This means super fast time to market and massive flexibility.
Design = innovation.
Want to know more? Feel free to comment!